internet technology

Hector to be guest presenter at a workshop on social media marketing strategies

I will be a guest presenter at a social media workshop on April 7 in Denver. If you are struggling to figure out how to integrate social media into your marketing tool-kit or could benefit on a technology primer on security and data ownership issues, this workshp might be of interest to you. This workshop will provide you with actionable strategies and tactics in support of attaining your marketing goals and will not waste your time with basic tutorials on social media basics such as setting up a Twitter account.


  • Title: “Social Media Strategies for Your Business Brand – A Marketing and Technology Primer”
  • Date: April 7
  • Time: 8:00 am – 12:00 noon
  • Place: Denver Athletic Club
  • Cost: $295 (includes light breakfast, and 12 page comprehensive resource guide). Group rates available.
  • On-line registration:

Topics include:

  • How to decide which social media tools can grow your business
  • Blogging to meet your business goals
  • Optimizing social media for search engines so you are found by qualified customers
  • How social media can provide market research, generate leads, and create customer advocates of your brand
  • Time management and social media. How much, how long?
  • Where is my data? Who can see my data? – Privacy
  • Who owns my data? – Terms of use
  • Is my data safe? Who can read my e-mail? – Security/Privacy
  • Is e-commerce safe? – Security/Authentication
  • Banking and on-line purchases, accepting payments on-line

For more information on the event: .

The workshop will be led by Lisa Diaz of iDiaz Marketing. Lisa is a Denver based social media marketing expert. Lisa has over 20 years of experience developing strategic marketing communications, direct marketing, and branding solutions for small, medium, and Fortune 500 size companies. She started iDiaz Marketing in 2009 as a marketing training company designed to help small businesses grow with the knowledge to develop cost-effective, marketing programs.

Please share this announcement with anyone you think might benefit from attending this workshop.

No comments | Trackback

Internet Technology Primer

Have you ever wondered:
  • Why your browser is not displaying what someone else is telling you they see on their screen?
  • Why your browser seems to stall accessing a site but instantly gets the page by hitting refresh?
  • Why are your friends getting e-mails from you you did not send.
  • Is e-commerce safe?

Don’t miss the August Denver Athletic Club’s (DAC) Web 2.0 event on August 14. Join us for an informative primer on Internet technology. This one hour session will translate the technical jargon and explain the workings of “the Web”. This is intended for people who want to make better use of the technology, either as a customer or as a provider or web-based services. Link will take you to registration details.

We will cover the following topics:

  • What is the Internet?
  • Who “owns” the Internet?
  • Who “manages” the Internet?
  • How does it work?

Hector Diaz of iDiazMarketing will speak from his 20 years of technology management experience at companies that include Hewlett-Packard, the Communications Satellite Corporation, and a Silicon Valley technology startup in the electronic design automation industry.

No comments | Trackback