Hector to be guest presenter at a workshop on social media marketing strategies

I will be a guest presenter at a social media workshop on April 7 in Denver. If you are struggling to figure out how to integrate social media into your marketing tool-kit or could benefit on a technology primer on security and data ownership issues, this workshp might be of interest to you. This workshop will provide you with actionable strategies and tactics in support of attaining your marketing goals and will not waste your time with basic tutorials on social media basics such as setting up a Twitter account.


  • Title: “Social Media Strategies for Your Business Brand – A Marketing and Technology Primer”
  • Date: April 7
  • Time: 8:00 am – 12:00 noon
  • Place: Denver Athletic Club
  • Cost: $295 (includes light breakfast, and 12 page comprehensive resource guide). Group rates available.
  • On-line registration: http://www.idiaz.org/Workshop/

Topics include:

  • How to decide which social media tools can grow your business
  • Blogging to meet your business goals
  • Optimizing social media for search engines so you are found by qualified customers
  • How social media can provide market research, generate leads, and create customer advocates of your brand
  • Time management and social media. How much, how long?
  • Where is my data? Who can see my data? – Privacy
  • Who owns my data? – Terms of use
  • Is my data safe? Who can read my e-mail? – Security/Privacy
  • Is e-commerce safe? – Security/Authentication
  • Banking and on-line purchases, accepting payments on-line

For more information on the event: www.idiaz.org/Workshop .

The workshop will be led by Lisa Diaz of iDiaz Marketing. Lisa is a Denver based social media marketing expert. Lisa has over 20 years of experience developing strategic marketing communications, direct marketing, and branding solutions for small, medium, and Fortune 500 size companies. She started iDiaz Marketing in 2009 as a marketing training company designed to help small businesses grow with the knowledge to develop cost-effective, marketing programs.

Please share this announcement with anyone you think might benefit from attending this workshop.

No comments | Trackback

Own your data!

There have been recent reports of permanent data loss for folks that kept their data on “the cloud”. As an IT professional, these are my recommendations:

Use a for-pay e-mail service that keeps your messages in a server and a local cached copy of all you data on you local PC or Mac. There are hosting companies that will manage Exchange servers on your behalf. You can connect to an Exchange server with Outlook from any PC. If you are away from your PC, you can still access your files from any web browser on any other PC or Mac with an Internet connection. For Mac users, you should look at MobileMe from Apple. Either one of those solutions allows you to have a local, cached copy of your e-mail AND your calendar and contacts. BTW, the mail, calendar, and address book applications that come with Mac’s latest OS (Snow Leopard) can talk natively to an Exchange server as well. An added bonus is that these setups will synchronize your data to your smartphone or iPhone as well.

Here is a good example of what can happen when you trust your data to a service provider: It has been reported T-Mobile just lost all data for their Sidekick smart-phone users (contacts, calendars, pictures, …).

Keep local backups, do not rely exclusively on off-site backup services. An external hard disk drive and some backup software are cheap insurance against a major disaster. Back up stuff you cannot afford to lose on CDs or DVDs and keep those off-site.

Contact me for specific recommendations.

Comments (1) | Trackback